Wednesday 21 January 2015

Encouraging Entrepreneurship - Do As I Do, Not As I Teach

Given the nature of my daily work it always astounds me that only around 10 per cent of the world’s adults can be regarded as entrepreneurs.  But their influence vastly outweighs their number.  It’s this minority that are significant drivers of economic growth and, crucially, of the innovation that leads to sustainable growth and job creation.

It’s axiomatic, then, that to progress we need more entrepreneurs, but many potential entrepreneurs don’t make it. Although any entrepreneur will tell you theirs is not an easy lifestyle choice as it inevitably involves coping with difficulty and failure, too often their pain is increased and chances reduced by pernicious and unnecessary barriers embedded into society and its institutions.
E-factors

A recently published UKTI report, written by The Economist Intelligence Unit (EIU), ` Helping entrepreneurs flourish: Rethinking the drivers of entrepreneurship’ looked at how to foster an entrepreneurial mindset - both through education systems and business experience - and, crucially, the factors that enable entrepreneurs to thrive.
It drew on seven in-depth interviews with entrepreneurs and other experts, a lot of desk research and two surveys—one of established entrepreneurs and another of people aged 18 to 25.

Its findings are illuminating, not least because they reveal an apparent change in attitude to the business of wealth creation.
2020 vision

Far from being looked down upon, as it once was, as grubby `trade` not fit for the attention of society’s most talented, entrepreneurship is now viewed as a highly attractive job option.  In the global survey of young people, the top choice - at 30 per cent of the respondents - said that their preferred occupation by 2020 would be running their own business.
Showing how much the tables have turned in recent years, amongst this group 75 per cent are open to starting a company one day, and a further 7 per cent have already done so. Over a third of student respondents regarded running one’s own business as a source of personal work reward  (37 per cent) and a way to create something new / innovative (35per cent.

Reality check
Something that will come as no surprise to anyone who has trodden the entrepreneurial path is that part of this willingness or desire to become an entrepreneur, however, may be a lack of understanding of the difficulties: over half (57 per cent ) of respondents running their own business say that aspiring entrepreneurs underestimate how hard it will be.

A factor that’s often overlooked by government and policy-makers, perhaps because it’s so blinding obvious, is that existing entrepreneurs are crucial in developing those aspiring to be, particularly through mentorship and employment-based learning. Entrepreneurs believe that having mentors who have built up their own firms is vital for success.
Do as I do

The growing number of mentorship schemes and the amount of time existing entrepreneurs give away to help others is testament to the regard for, and value of such activity.  All this despite the fact that the inevitable constraints of running a business restrict the time available for anything else - including external mentoring.
Even more helpful, therefore, is example; running a company in ways that instil and develop entrepreneurship in employees: 81 per cent of entrepreneurs say that they acquired more entrepreneurial skills through work experience than through education.  It seems the old mantra of `Those who can do, those that can’t teach` still applies.

Intellect and attitude
Respondents from both surveys for the report ranked passion and determination as the most important attributes for entrepreneurial success. Such attitudinal qualities like intellect are difficult or impossible to teach or may not exist in conventional teachers.  This may help to explain why those who have started businesses are more likely to say entrepreneurs are born rather than made.

On the other hand, those interviewed for this study point to the numerous other factors needed to become successful. Policy choices and the cultural environment can clearly support entrepreneurship by helping aspiring entrepreneurs understand the hard and soft things they need to know to avoid some of the many pitfalls of starting a business.
Education appears to have some positive influence on entrepreneurial success, but this is currently limited. Those surveyed for this report have seemingly contradictory views about the role of education in their development.  This debate has raged at least since the 1850s when it became apparent that that the UK was falling behind its, then, major industrial competitor, Germany, and the United States’ place as the world’s biggest economy was a couple of decades away.

University challenged
Among entrepreneurs, for example, 79 per cent say their university education aided them to start their own business. However, very few cite their primary and secondary schooling as a top influence in helping them launch their enterprises.

Similarly, nearly half of the 18-25-year-olds surveyed thought an academic degree is important to entrepreneurial success (with that share rising to two-thirds in North America), but just 19 per cent said their university is effective at giving students the specific skills they need to start a business.
Successful entrepreneurs, then, it seems, benefit from education, but traditional academic teaching methods risk undermining attitudes conducive to entrepreneurship as well as not engaging with the skills needed to be successful.

Problem-solving, communication and networking
The report concludes that entrepreneur-friendly education requires a shift not only in how schools and universities teach, but also in what they teach. The experts interviewed for the report recommend a greater focus on problem-solving, communication and networking skills.

Crucially attitudes need to move away from a traditional academic attitude of just educating those who may one day start a business somehow at the expense of the rest of society. The good news is that these so-called 21st-century skills are increasingly being promoted within educational circles and by business as beneficial for all students but change cannot come soon enough.
You can download the full report here http://www.economistinsights.com/sites/default/files/Helping%20entrepreneurs%20flourish.pdf

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