Being no diva-esque Greta Garbo in my search for solitude, I do this best by climbing up
and down Greek mountains on a bicycle or by being out in the Mediterranean
hanging off a catamaran. Occasionally,
it’s just lying about catching up on a few books for which my normally frenetic
schedule and atomised time doesn’t allow.
The myth of the lone
geniusIn between the sweaty and scary moments that some of these pastimes provide, solitude, whether physical or mental, gives me time to think. It helps develop some perspective, and come up with new approaches to problems and ways to develop businesses or people.
The reality, though, is that many of the better ideas I’ve
been associated with and, certainly their implementation, have ultimately been
group efforts. But the best have been a result of a series of partnership with people
with complementary skills and personalities I’ve enjoyed over the decades.
This may be one reason why I don’t hold with the cultural
concept of the` lone genius` whether they be Edison, Einstein and Faraday or
Jobs, Zuckerberg and Welch. Many are
extremely driven and have ruthlessly planned self-deification convinced of
their own uniqueness, others had it thrust upon them by outside interests.
Attractive though the idea of the entrepreneurial hero may
be, I’ve long held the view that alongside the most effective CEOs is a great COO;
that the most successful start-ups combine at least a sales and technical
skills leader from the outset whilst great communications campaigns come out of
pairings of the visually and verbally literate. The need to sustain and evolve
creativity is why even the most successful artists have muses.
Creativity is a
social process
To be clear, I’m certain, then, that creativity of all sorts
is the key to consistently generating innovation and is the social process
which underpins successful entrepreneurial leadership. This issue lies at the heart of Joshua Wolf
Shenk's new book, ` Powers of Two: Finding the Essence of Innovation in
Creative Pairs`. In this tome, which
draws on sources including academic research and historical evidence, he
explores what makes creative partnerships work, those where people can be `as
alike as identical twins and as unalike as complete strangers. `
Shenk believes that in successful pairs lies a special
combination of similarity and mutual interests alongside differences. Creativity, he argues, is driven by `encountering
difference`. But this seems to work best when only two players are involved. Crucially, it's a social unit but it's also very
flexible. Two people can take and switch roles, forming a balance that is also
part of optimising the creative process.
Effective partnerships are rarely symmetrical, with both
people in the same role, even if, like Google’s Larry Page and Sergey Brin they
have the same title. For instance, it can commonly be the role of one partner
to be the public face of the company, whilst the other maintains a lower
profile.
This can be for more than pragmatic reasons of skill or time
availability. It may be that the `face` gets
their ego gratified by public attention, and that need not be destructive so long as they respect the
other person’s contribution. It may also
be that the more recessive personality has to realise their interests too are
being met by the more extroverted skills of their partner.
Fight
But such issues may be difficult to navigate and any student
of business history knows that entrepreneurship is full of tales of co-founders
fighting, especially if their enterprise proves successful. This can start as soon
as a third person enters joins the firm. The culture then starts typically to become
less dynamic and more structured at the expense of rapid, informal and often
intuitive communication.
Also, as anyone that’s been in a start-up will attest, when
you're struggling to break through, you're all in it together and it's fun.
There is a common enemy - failure. In
the presence of a common enemy focuses the mind and the surrendering of individual
ownership, either metaphorically or literally is easier because there is not so
much at stake.
Of course, creative pairs exist in a context, and when you
look at those that survive and continue to be creative together, what surrounds
them becomes a really critical part of the story. Shenk points out that, often,
creative partnerships have a stable team of co-workers who've been with them
for decades. Each in the pair has the freedom to play to their strengths
because they're being supported consistently by a group that understand how it
benefits them and have evolved mechanisms that make the most of any situation.
Trust, faith and
belief
But ultimately great creative partnerships are built on
trust. You have to be confident that
your partner is going to do what they say they're going to do, and that's something
that’s developed over time. Eventually
trust evolves into faith, where you really believe in someone.
But as I like to think my holiday schedule demonstrates, creative
partnerships are not at odds with solitude. A lot of people need to have time alone to
give their best to another. And that’s
something every partnership needs to
work out.
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