Wednesday 23 July 2014

Business is hard – don’t forget the soft stuff


One of the things academics and `business gurus` people seems to forget from the loftiness of their academic or consulting perches when musing on leadership is that if someone is engaged in building just about any company or organisation is that they are likely to be very busy indeed.
Actually not just very busy, but totally-life-consuming-frantic. Leading a modern, entrepreneurial organisation is like trying to drink from a fire hydrant – absorbing and prioritising  massive flows of information and a million and one conflicting demands daily in an effort to keep an outfit afloat, moving in the right direction and, even, ahead of the game. 

People are much more than numbers on spread sheets
But in this hurly-burly aside from poring over the hard stuff of business administration – the facts, figures, targets and deadlines, the best leaders don’t forget the soft stuff that helps their team advance and perform to the best of their ability.  No matter how complex a business each member of the team is likely to be a lot more complicated and misjudged remarks or carelessly expressed thoughts can quickly undo success based on years of grind and sleepless nights.

People are much more than numbers on spread sheets and increasingly form a large part of the value of any organisation and, because of this, being able to read and react to the reality others' feelings is increasingly important for leaders to build and maintain successful firms.
So how might you ensure that you’re getting the best out of your team day-in, day out?  What do you need to have top of mind at all times?

For me it all starts with the realisation that people like to feel valued.  They need to know that their skills, knowledge and contribution matter. And that means everyone in the firm, not just your closest working associates. All deserve attention, no matter how fleeting the acknowledgement of their efforts, because in a successful company everyone knows that they are part of the team.
The power of your own demeanour

That means you need to be constantly aware of the impact of your often unconscious actions can have. You should never underestimate to the power of your own demeanour to influence not just the atmosphere on a day-to-day basis but culture in the longer term.  People will judge you from the moment they walk in the door and will take their cue from your attitude and behaviour, for good or bad. 
So, no matter how irritated you are, door slamming, cutting comments, heavy sarcasm, barbed criticism, faint praise or pointedly ignoring people or a myriad other forms of passive aggression will only come back and bite you.  You can be sure of looking forward to poor productivity, disappearing good will and corrosive resentment.

In particular, treat people with care and respect, particularly when they occasionally fail and are at their most vulnerable.  They may not remember what you said to them at the time but they will certainly recall how you made them feel years later.
But also remember they are not you. As the driver of the organisation you need to manage your own exasperation. Just because you may be the alpha leader an immediate response or solution to a question or requirement is not always possible or desirable.  In an attempt to salve your impatience your people should not be panicked into supplying sub-standard responses, because nobody wins.

If you think things aren’t progressing as fast as they should, agree a plan that both parties honestly buy into. It's ok to stay in touch while waiting for things to progress, but avoid pestering or getting in the way. No one likes a `seagull manager`*.
Keep a sense of proportion

Remember, as well, to keep a sense of proportion.  It’s unlikely that anything you are doing is the equivalent in importance as `the cure for cancer` unless, of course, you happen to be managing an oncology lab or making genomic breakthroughs.  So, show a sense of humour, even if it’s pitch black.
You can’t beat having a laugh to relive tension and things can feel a whole lot less daunting for the team if they see you can see the funny side of the situation as so much of life in the business fast lane verges on the ridiculous.  Of course, laughter is not a substitute for focussed hard work - it just makes doing it more fun.

Dealing with uncomfortable situations by retreating into disingenuous weasel-worded civility or face-saving brazen lying is in no one’s interests. But these are resorted to because it's really hard for anyone to relay or hear the awful truth, especially when they are both deeply committed to an activity. No one likes to be the harbinger of bad news but great leaders know how to deliver truth in an objective, straightforward and blame-free way that helps people move forward. At all times remember to separate the `business` from the `personal`.
Roll up your sleeves

Never is this more important than when the going gets tough. And when the going gets tough, of course, the tough get going. But don’t be a threatening, goal-directed bulldozer. You will need to say it how it is, demonstrate belief, carry - but don’t take away - the burden and show the way forward. If words and strategy aren’t enough, roll up your sleeves and show commitment by getting down to work directly with the team.
In doing so you’ll be implicitly recognising the efforts others make. Then look for opportunities to do small, thoughtful things for others around you to demonstrate that you appreciate their efforts – again, that you care about them as individuals. It might be that it’s just making them a cup of tea or coffee when they haven’t moved from their desks in an age, offering to get them lunch whilst they are out, ensuring they leave the office at a reasonable time or suggesting they come in a little later.

Thank you
Who knows, given this encouragement people might actually say `thank you` to you for all your efforts in stewardship of the organisation that so often go unnoticed or appreciated.  After all, no one understands how lonely it is at the top until they actually get there.

But that’s the reality of being a successful leader. But once you get there you need to know you can’t achieve the big picture without sweating the small stuff.

* For those unfamiliar with the term, a seagull manager is one employees never see until they come out of nowhere, make a lot of self-important noise, cr*p all over everything and then disappear.

  

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