But should anyone be surprised that people want to work in an agency where they are clearly valued, a career path is mapped out for them and where they are exposed to new challenges and opportunities? Business 101, really.
Hopefully this study will act as a wakeup call and encourage tech PR agencies and tech divisions of generalist agencies to up their game. And as Steve Earl, managing director, Europe at Zeno Group succinctly tweeted after attending a breakfast seminar held to discuss the results `Priorities as I see them: be honest, drive change, man up.`
If that's going to make the difference, then that works for me.